From Harley-Davidson to Kawasaki to Ducati, the motorcycle world has many iconic brands. But what if these companies were manufacturing cars instead of motorbikes? Would a Harley-Davidson car have the spirit of America? What might a Vespa look like? Audi owns Ducati, so how would they change things up? These were some of the questions Jennings had when we created these designs.
From creative brief to completion, I art directed this exciting project for Jennings Harley-Davidson.