Business Insider | Senior Design Editor
Business Insider editorial graphics
Business Insider is the world’s largest digital business news site, and covers the people, companies, and ideas changing our world. BI reaches a global monthly audience of 100M web visitors, 270M social followers, and 1.5M newsletter subscribers. Their audience is curious, goal-oriented people, who are inspired to act.
I was BI’s first design hire and founded the editorial graphics team. Alongside executive leadership, I set the strategic vision for news imagery, directed multimedia features, implemented creative workflows, advanced interactive storytelling capabilities, and introduced style guides to elevate visual storytelling across media and platforms.
Styles and systems
The style of Business Insider’s graphics was straightforward and modular in order to prioritize producing clear and impactful stories at scale. Brand style guides, flexible templates, and shared asset libraries optimized the graphics team’s responsiveness in a fast-paced breaking news environment.
These resources also proved invaluable to me in efficiently editing multimedia stories for quality, clarity, and voice. Through consistently publishing a wide range of engaging visuals that informed and inspired, my small team built a loyal monthly audience of 20M web visitors on stories with our byline.
Storytelling with impact
In nearly five years at Business Insider, my team produced thousands of maps, charts, data visualizations, animations, infographics, illustrations, and interactive experiences. Our articles moved markets, were shared by world leaders, won awards, were translated for international editions, and influenced the cultural dialogue.
I illustrated a library of over 200 portraits of the most frequently reported and relevant people in the news. Much like our graphics, the illustrations of these leaders and influencers spanned industries and content verticals. Most often accompanying feature interviews, they gave BI a unique and branded visual to stand out from the crowd.
Social media audience
Having proven the value of my team’s web publishing efforts, and with sustainable systems in place, our focus began to turn increasingly to social media as a vital platform for engaging new audiences. Simplifying complexity and turning basic data into compelling stories was our bread and butter, and social channels provided us the opportunity to experiment with new framing and formats.
Though we created content for BI’s primary YouTube, Facebook, Pinterest, Twitter, and Instagram accounts with a combined following of 270M, it was fun to also have an account of our own. I created the Insider Graphics account and grew it to 150k followers in less than two years.