Hopper | Visual Designer

Hopper visual design and illustration

Hopper aspires to be the world’s best — and most fun — place to book travel. As the #1 most downloaded travel app in North America, Hopper has helped over 75 million travelers save time and money. Illustrations are core to the Hopper user experience. They add levity and delight to the booking process, and introduce fun and unexpected opportunities for brand storytelling.

I was contracted to create over 100 brand, marketing, and UI illustrations that would position Hopper as the go-to source for exploring the world. I helped scale Hopper’s visual language and pushed their existing illustration style in a more evocative direction.

Destination screens

Hopper’s playful visuals inject nearly every screen of the app with personality and fun. A welcome alternative the same tired stock photos we’ve all seen of iconic destinations, they provide a glimpse of the world through Hopper’s unique lens.

I worked closely with Hopper’s in-house team to identify scenes that would resonate with their customers, then began all illustrations by iterating on loose sketches before executing the final vector assets in Illustrator.

Brand storytelling

Hopper is a beloved app for its accurate price forecasting and ease-of-use. With over 1 million ratings, it’s earned 4.8 out of 5 stars in the App Store.

One positive reviewer described the UI/UX as “kind,” which is a testament to the empathy and storytelling that’s considered on every screen.

Marketing and social illustrations

A diverse community of Hopper’s mascot bunnies populate many of the illustrations. These active, supportive, and affectionate bunnies are an expression of Hopper’s core values and help to differentiate Hopper from their competitors.

Though most of the illustrations I created were for use in the app UI, some were repurposed as eye-catching content for marketing materials, promotions, videos, and social media. In many of these assets, the bunnies emerge from the screens and become instructional and entertaining ambassadors of the Hopper brand.